What’s Important #Customer OR #Market

What’s Important 1) Knowing Your #Customer OR 2) Knowing Your #Market Today we are dealing with Gen X generation. Every #Consumer is very fickle about Choosing / Consuming #Brands. In fact they are more knowledgeable than you expect than to be. Hence for a marketer it’s very important to understand what your #Customer are thinking; which is a Conundrum. Having said so it’s equally important to understand your #Market. Every #Market has a #Consumer Voice; which can then transfer into Actionable #Insights and converting #Consumer to #Customer. As a marketer one should make a point to visit their market frequently which indeed will help to decode the conundrum #MarketWise.  #marketing #branding #analytics #insights