Making Data Talk

#Data is #Child AND #Insight is #Fun As a marketer there are 3 fundamental things which are worth investing namely; Data – Analysis – Insights (Actionable). Thus become very critical to understand the life cycle of any consumer to customer.

On my visit to #Ludhiana have encountered absolutely great experience and was delighted as a customer of #Milkshake &Co. After uncessfull attempt to order #online ; I somehow requested them to deliver to hotel where I was staying. Attempt was made possible with the help of #Subway guy who had a bike (delivery guy) and the #Milkshake guy. #Religious and #Emotional sentiments are the 2 attributes which distinguishes #Indian .

What’s Important 1) Knowing Your #Customer OR 2) Knowing Your #Market Today we are dealing with Gen X generation. Every #Consumer is very fickle about Choosing / Consuming #Brands . In fact they are more knowledgeable than you expect than to be. Hence for a marketer it’s very important to understand what your #Customer  are thinking; which is a Conundrum. Having said so it’s equally important to understand your #Market . Every #Market has a #Consumer Voice; which can then transfer into Actionable #Insights and converting #Consumer  to #Customer . As a marketer one should make a point to visit their market frequently which indeed will help to decode the conundrum #MarketWise .  #marketing #branding   #analytics   #insights